For many of us, playing with our hair color is more than just about looking great: it is about affirming who we are and what we want. To give you the freedom to try out any color you like Kérastase has combined its deep understanding of hair with L’Oréal’s scientific expertise to create Chroma Absolu, a care range that looks after your hair from the inside out, shielding it from the damage caused by color treatments. Find out how hair science is working for color.
Blue, pink, purple, red, warm brown, or jet black: a color treatment can instantly transform your look and attitude. It is a way of expressing yourself, but color can also have consequences for your hair, from unwanted frizz to dullness and breakage.
To fix these issues, Kérastase has harnessed its hair care knowledge to create Chroma Absolu, a range of products that let you live freely in color. The goal is to combine healthy hair with beautiful, lasting color.
Understanding the damage caused by color
Step one was to understand the reasons why color services can sometimes damage the hair fiber.
Drawing on their proven experience with hair, including its structure and behavior, researchers at L’Oréal identified the three enemies of color:
Water, which penetrates more easily into color-treated hair, causing protein disruption and color fading.
Light: UV rays deteriorate dyes and natural pigment and lead to lipid loss, causing dullness and weakness.
Combing: styling gestures deplete hair’s protein matter over time, causing breakage, dullness, and frizzy appearance.
Three levels of damage caused by color services
At the hair’s core, fiber porosity causes breakage and split ends and accelerates fading.
Within the fiber, color-induced frizz causes dryness, rough touch, and a dull “fried” look.
Hair oxidation on the surface causes unwanted red and copper tones.
Soin Acide Chroma Gloss: an innovative fluid-to-cream formula
With its innovative gel formula, which turns into cream on contact with water, Soin Acide Chroma Gloss offers deep penetration to hydrate, strengthen, and reduce fiber porosity. The resurfacing treatment creates more intense color, brighter shine, and gets rid of unwanted frizz.
The result of this research is a complete hair care range, including a shampoo, a heat-protectant serum, and an innovative resurfacing treatment, designed for all color-treated hair types and with observable effects on hair health and color intensity.
The result of this research is a complete hair care range , including a shampoo , a heat-protectant serum , and an innovative resurfacing treatment, designed for all color-treated hair types and w ith observable effects on hair health and color intensity .