Details

This strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration. Inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.

Ingredients

Japanese-sourced rice water: high quality rice extracts made of specific rice protein by unique enzyme method, rich in amino acids, b vitamins, vitamin e, minerals, antioxidants, renown for restoring damaged cells and overall permeability, moisture and elasticity to hair.

Fragrance: invigorating yet delicate, the izumi tonic scent opens with vibrant citrus top notes and combines with a fresh woody musk fragrance resembling a breathtaking rice field.

How to use Izumi Tonic Strengthening Shampoo

Apply on wet hair, massage and rinse. follow with the complete izumi tonic haircare system for stronger, thicker hair.